Google Analytics 4 Migration
Take control of your website's data & migrate to Google Analytics 4 now.
Google is deprecating Universal Analytics on July 1st.
Without a migration your business will lose crucial data on customers, revenue and campaign performance.
Seamless GA4 Implementation
Future-proof your analytics & avoid data loss
Enable smarter insights to make better marketing decisions
Respect user privacy with privacy-centric data collection
Get GA4 Ready With Walker Hill
Are you dreading the inevitable Google Analytics 4 migration?
As the 1st of July 2023 deadline fast approaches, now is the time to take action and begin the transition so you don’t lose out on key business data and insights.
Our team of experienced data analysts are here to help you seamlessly upgrade to the latest version of Google Analytics and unlock the full potential of your data.
Google Analytics 4 (GA4) is the future of web analytics, and for good reason. It offers a host of new features and enhancements that will help you gain a more comprehensive understanding of your website's performance and user behaviour.
With the power of AI-powered insights and predictive capabilities, GA4 can help you make better data-driven decisions for your business.
But migrating to a new analytics platform can be a daunting task, especially if you're not familiar with the process.
That's where we come in. Our team will handle the entire migration process for you, so you can focus on running your business. Know that your data will be in good hands and you’ll be up and running with the latest version of Google Analytics in no time.
Here's what you can expect From Our GA4 Migration Service:
01
A thorough audit of your current Google Analytics setup
Before we begin the migration process, we'll conduct a comprehensive audit of your current GA setup to ensure a smooth transition. This includes reviewing your current tracking code, data collection, and configurations.
02
Mapping and transferring your data to Google Analytics 4
Once we've completed the audit, we'll begin the process of mapping and transferring your data from your old GA account to your new GA4 account. This includes setting up and configuring your new GA4 properties and views, goals & events.
03
Testing and quality assurance
On completion of the migration, we'll conduct thorough testing to ensure everything is working correctly. This includes verifying that all of your data is being accurately tracked and goals are firing.
FAQs
We will have your GA4 migration completed within 7 business days of receiving access to your Google Analytics & Google Tag Manager accounts.
No website access is required. The implementation is completed through Google Tag Manager. If you do not have a Google Tag Manager account we can create this for you for no additional cost and provide detailed instructions on how to add it to your website.
If you are comfortable providing us with the access to your website we can install the Google Tag Manager on the site for you.
Google Anayltics 4 (GA4) is the latest version of Google's analytics service that allows you to measure and analyse the traffic that visits your website or app.
Yes, Universal Analytics properties are set to stop processing data on July 1, 2023 and GA4 will be the only analytics platform offered by Google. If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so.
The earlier your GA4 migrations are complete, the more data you’ll have in the bank.
Google Analytics 4 is more than just an upgrade of Universal Analytics. It’s a completely re-engineered system that redefines core concepts like users and sessions.
GA4 exceeds Universal Analytics in its new capacities for:
- ✓ Measuring users across devices and channels
- ✓ Increasing access to enhanced measurement insights, including machine learning and unsampled data
- ✓ Using analytics intelligence to predict customer behaviour
- ✓ Integrating with Google Ads and Display & Video 360
- ✓ GA4 is event-based instead of session-based like Universal Analytics. The idea of a session as we know it has more or less disappeared with GA4. Now everything from the start of a session to a pageview will be considered events.
- ✓ Event category, actions, and labels are now "event parameters".
- ✓ There are no more views in GA4.
Unfortunately Google is not passing data over form Universal Analytics to Google Analytics 4. So the sooner you implement GA4 the more data you will be able to look back on. You will still be able to access and review historical data in you Universal Analytics account.
Yes, we recommend that you keep your Universal Analytics tracking on your website along with the new GA4. Having both tracking will not impact website performance.
Google Analytics 4 Migration Packages
Get piece of mind knowing your website data will be tracked and stored correctly on GA4.
Our analytics team have completed 100s of Google Analytics migrations and have the expertise to get the job done efficiently and flawlessly so you can continue on with business as usual.
Standard Website Migration
$650+GST
Suitable for Non-eCommerce Websites.
- ✓ Audit Google Universal Analytics
- ✓ Event mapping
- ✓ Develop migration plan
- ✓ Data Streams
- ✓ Link Google Ads (If required)
- ✓ Link Search Console
- ✓ Enhanced Measurement
- ✓ Google Signals
- ✓ Attribution Model Setup
- ✓ Create retargeting audiences
- ✓ Custom event tracking
- ✓ Setup Conversion reporting
- ✓ Testing all tags are firing
- ✓ Custom event testing
- ✓ Post migration checklist
eCommerce Migration
$800+GST
Suitable for Shopify, Wordpress, Squarespace & Wix.
- ✓ Audit Google Universal Analytics
- ✓ Event mapping
- ✓ Develop migration plan
- ✓ Data Streams
- ✓ Link Google Ads (If required)
- ✓ Link Search Console
- ✓ Enhanced Measurement
- ✓ Google Signals
- ✓ Attribution Model Setup
- ✓ Create retargeting audiences
- ✓ Custom event tracking
- ✓ Setup Conversion reporting
- ✓ eCommerce Integration
- ✓ eCommerce Event Setup
- ✓ Link Google Merchant Centre (if Required)
- ✓ Testing all tags are firing
- ✓ Custom event testing
- ✓ Post migration checklist
Key Advantages Of GA4 for eCommerce
Enhanced data collection capabilities through machine learning that provide a more comprehensive understanding of customer behaviour.
Improved ability to track and measure conversions across multiple channels and devices, including online and offline interactions.
Integration with Google Ads for more detailed information about ad campaign performance.
Better attribution modelling, tracking how customer interactions and events leading up to conversion
Improved user-centric data privacy controls
Better and more granular audience building with User ID, Custom dimensions and events.
Greater flexibility in setting up and customising data analysis and reporting.
Increased accuracy and depth of insights for eCommerce businesses
Improved ability to attribute conversions to specific campaigns, channels and other dimensions.
Key Advantages Of GA4
Enhanced data collection and analysis capabilities through machine learning. This allows service businesses to gain a more comprehensive understanding of customer behaviour and make more informed decisions about how to optimise their online presence.
Improved ability to track and measure conversions across multiple channels and devices, including online and offline interactions. This means service businesses can gain a more accurate picture of their customer's journey and use this information to optimise their marketing and sales efforts.
Integration with Google Ads, allowing service businesses to see more detailed information about how their ad campaigns are performing.
Greater flexibility in setting up and customising data analysis and reporting, allowing service businesses to gain deeper insights into customer behaviour and preferences.
Improved user-centric data privacy controls, so service businesses can gather insights while maintaining customer trust.
User-centric data and events, allowing service businesses to segment audiences and create personalised customer experiences.
Continue to track customer behaviour on your website as GA4 will be the only supported version of Google Analytics after July 1st 2023.
Don't lose crucial data. Order your migration package today and have GA4 implemented within 7 business days.
Upgrade to Google Analytics 4 now and start harnessing the power of the latest web analytics technology to take your business to the next level.
Whether you're an eCommerce business or a service-based business, GA4 can help you gain a deeper understanding of your customers and optimise your online presence.
Don't wait, take control of your business's future now by transitioning to Google Analytics 4 before Universal Analytics is phased out on July 1st 2023.
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